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10 Reasons Why Every Business Needs a Website

As a business owner, your life is overrun by endless tasks, phone calls, employee issues and paperwork that extend far beyond 5 PM.  On top of that, you may also have a family life that is crazier than you could have every imagined.  You may feel like a website is out of reach, whether it is your budget or outside your comfort zone.  Whatever the case may be, every business NEEDS a website, and here are 10 reasons why!

1. Do Not Lose Out on Gaining Customers Because You Do Not Have a Website

Today, most people go online to search for the products or services they need.  Having a professional website will give a small business credibility and will allow potential customers to learn about your services and gain trust before calling or coming to your business.  Without a website, these potential customers will find your competitor’s information instead.  For home-based businesses, a website is very beneficial because you do not have a storefront for people to come to.

2. Do Not Create Your Own Website, It Is Just Not Good Enough

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If you are considering creating your own website, please reconsider!  Yes, you will save money.  But if you were to advertise in the newspaper and decided to place your ad on the least popular because it was cheaper, would you do it?  A homemade website will cost you more time and stress than it is worth, and it still will not be an effective marketing tool.  It may be time to consider hiring a web design company to ensure your website not only looks professional, but also uses Google-friendly code.  Template website vendors, such as Wix, Weebly, GoDaddy, or Wordpress commonly offer designs that look good but that is about it!  Having a pretty website is not what matters.  Having a website that can be found in a Google search for ‘Restaurants Norfolk NE” is what matters.  Otherwise it is just a waste of time!

3. Save Money on Marketing and Advertising

As a business owner you probably think you cannot afford a professional website, but in reality, you cannot afford not to have one.  The cost of having a website built varies, depending on what features you want included and how you want it to function.  Compared to traditional advertising, a website is a much better return on investment.  As times change, newspaper, radio, TV and billboard advertising are failing to grab consumers’ attention. In order to stay up-to-date on today's digital world, a marketing revision is necessary for every type of business. When you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

4. Keep Customers Informed

Your website is an online version of a brochure or catalogue.  If product information or a phone number changes it is quick and easy to update the website, as opposed to reprinting the 5,000 brochures you just ordered last month.  Use your website to inform customers of new products, special promotions, and upcoming events.  The more frequently you update your website, the more often visitors will return for new information.  

5. Always be Accessible to Potential Customers

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A website is live for both regular and potential customers 24/7, 365 days a year.  How many times have you heard a radio commercial and wished you could hear it again because you missed the information.  A website proves visitors with the convenience of learning about your products and services when your store or office is closed. In today’s fast-paced world, this is a great selling point when making a purchase decision.

6. Target a Wider Market

Whether your company is product or service-based, your website will provide another source for marketing.  If you sell products, an e-commerce website takes your business from local to global, giving you the opportunity to sell products to someone on the other side of the world.  Do not forget, even cars and houses sell online!

7. Show Off Your Hard Work

No matter what type of products or services you offer, a website is a great place to showcase your work.  By including a portfolio or photo gallery, as well as customer testimonials regarding the quality of your work, you can demonstrate what makes your business unique.  

8. Save Time by Putting Information Online

Providing information to your customers takes time, whether it is face-to-face, on the phone, in a brochure, or via email.  You can put a lot of information about your products and services on your website, which is available to potential customers at anytime.  You can also use your website as a sales tool while working with a potential customer by instructing them to go online to learn more, saving you time. And what is time? Time is money my friend!

9. Share Your Knowledge

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Maybe you are a recycling company and would like to share tips on how to recycle, or perhaps you are an accountant and want to educate clients on how to simplify their bookkeeping practices. By including a blog on your website, you have now become a valuable resource of information.  Use the blog to answer customers' questions and keep them up-to-date on new information.  What better way to provide them with value-added service than by providing information on your website?

10. Give Employees the Chance to Shine

Do you have the best staff in the world?  Give them a chance to shine on your website by adding a Staff page with a little bio for each employee.  Have them write a paragraph to brag about their education, family, volunteer efforts, and why they love their job.  You can even use your website to highlight an Employee of the Month.

As you can tell, having a website for your business is extremely important.  Not only does it market your business to potential customers, but it can also be useful to current customers.  Hiring a professional web designer does not mean big bucks.  Power Pages offers several options that offer a good return on your investment, whether it is just a simple 1-page website or 30 pages!  Review our portfolio and contact us today to get started on a new website to market your business. (402) 851-2428

Posted on: Wednesday, August 2, 2017
Last modified on: Wednesday, August 2, 2017

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